Social media amplification: Elevating Corporate Event Management with Informa Market’s Social Media Success

Client Background:

Company: Informa Markets Pvt Ltd
Industry: Corporate Event Management
Services: Conferences, Seminars, Product Launches, Corporate Retreats
Target Market: Corporate Clients, Event Planners, Business Professionals

Events handled till now in last 6 months: 8 in PAN India

Events Category : Pharmaceutical Conferences, Awards

Challenge:

Informa Markets Pvt Ltd, a leading corporate event management firm, aimed to amplify its digital presence and attract more corporate clients. The challenge was to employ a focused social media marketing strategy to enhance brand visibility, showcase expertise, and drive engagement within the corporate sector.

Strategy:

1. Platform Selection and Optimization:
   • Optimizing all social media handles: Leveraged LinkedIn as the primary and meta, twitter as secondary platforms to maximize reach and impressions.
   • Profile Enhancement: Optimized profiles with engaging content, client testimonials, and visually appealing event snapshots.
2. Content Creation:
   • Thought Leadership Content: Shared industry insights and expert opinions on corporate event trends and best practices.
   • Event Highlights: Showcased successful corporate events through visuals, testimonials, and behind-the-scenes glimpses.
3. Engagement Campaigns:
   • Networking Initiatives: Engaged in industry-specific groups, participated in discussions, and shared valuable insights.
   • Live Event Coverage: Provided live updates, speaker highlights, and real-time engagement during corporate events.
4. Paid Advertising:
   • LinkedIn Ads: Ran targeted ad campaigns focusing on event planning services, targeting specific industries and job titles.
   • Promoted Posts: Boosted high-performing content to expand reach and engagement among relevant corporate audiences.
5. Influencer Partnerships:
   • Industry Thought Leaders: Collaborated with industry experts and thought leaders to co-create content and host webinars on corporate event management.
   • Client Testimonials: Leveraged satisfied corporate clients to share testimonials and success stories, amplifying trust and credibility.

Implementation:

1. Profile Optimization:
   • Optimized Informa Markets social media profile, regularly sharing engaging content relevant to corporate event planning on social media platforms.
   • Actively participated in industry groups, establishing connections and sharing insights on corporate event trends and challenges.
2. Content Creation:
   • Curated valuable content, including blog posts, infographics, and videos, highlighting industry trends and showcasing successful corporate events.
   • Regularly posted event highlights, testimonials, and client success stories to showcase expertise and build credibility.
3. Engagement Strategies:
   • Actively engaged in discussions within relevant groups, offering valuable insights and solutions to corporate event-related queries.
   • Provided live coverage of corporate events, engaging the audience with real-time updates, speaker highlights, and interactive Q&A sessions.
4. Paid Advertising:
   • Ran targeted LinkedIn ad campaigns focusing on specific industries, job titles, and corporate event planning interests.
   • Utilized sponsored content to boost engagement and expand Informa Markets’ reach within the corporate event management sphere.
5. Influencer Collaborations:
   • Collaborated with industry influencers to co-host webinars, share expertise, and engage with a wider corporate audience.
   • Leveraged client testimonials to showcase successful collaborations and build trust among potential corporate clients.

Results:

1. Enhanced Brand Visibility: Achieved a 70% increase in brand visibility among corporate decision-makers on LinkedIn.
2. Engagement Uplift: Saw a 60% rise in engagement rates through thought leadership content and interactive event coverage.
3. Qualified Lead Generation: Experienced a 50% increase in inquiries from corporate clients interested in event management services.
4. Effective Ad Performance: LinkedIn ad campaigns resulted in a 45% higher click-through rate compared to industry averages.
5. Improved Industry Authority: Became recognized as an authority in corporate event management, fostering partnerships and engagement within the industry.

This case study highlights how Informa Markets Pvt Ltd strategically utilized social media platform and engagement tactics to bolster brand recognition, engage corporate decision-makers, and significantly increase qualified leads within the corporate event management sector.

Channels to refer: (2) Facebook, (22) CPhI Conferences: Overview | LinkedIn

(2) Facebook, (22) Food and Nutrition Conferences: Company Page Admin | LinkedIn

(22) Post | LinkedIn, (2) Facebook