Baby Care Products

Despite being a relatively new brand, this e-tailer has seen exceptional growth, with 100% year-over-year increases. They have established themselves as one of the top two online sellers of baby products in Canada. Their proficiency in analytics and datadriven marketing has been a major factor in their success, allowing them to personalize interactions with customers and deliver exceptional value.

Established competitors in market
Low product awareness and reach
High cart abandonment rate
Promotional emails not delivering the expected ROI
Difficulty in up-‐selling/cross-‐selling products based on the customer’s behavior
Difficulty in giving out customized offers based on the past browsing/purchase behavior of visitors
Visitors landing on site through various campaigns and are leaving site without signing up
Atleast 10% of the customers were experiencing checkout errors
Strong presence in social media with consistent relevant content postings
Tracking the traffic sources and click through journey of website visitors
Segmenting audience according to product like to-be-moms, moms of 0 to 3 years old for ad campaigns
A personalized email with one click link and image of the product has been sent to the customer within half an hour of abandoning the cart.
Consumers are tracked based on the products they purchased, date when they purchased them, etc. and accordingly timely reminders are sent to replenish them.

Balanced strategy with

40% investment in brand awareness and reach in first 6 months organic and paid on social media platforms.
30% investment in product promotions on e-marketplaces like amazon .com
20% investment in Search Engine optimization and content marketing
10% investment in paid google ads