Industry : Automobiles / Dealerships in Automobiles
Client : Sai Service
The dealership is having two stores one with regular segment of cars of brand Maruti Suzuki Segments A, B, C, D and other with premium segment operating under NEXA. The stores were in prime area and looking forward to increasing footfalls by 40% and inbound calls by 50%.
The competition was increasing due to new stores of other brands in the vicinity and various offers launched by them. Being a dealership it was difficult to strategize sales on price point. This overall scenario affected the sales which needed to be picked up immediately.
The stores achieved targets with inbound calls and qualified leads captured in 2 months itself.
Cost per lead was lowered to Rs. 100 with highly optimized ad campaigns and remarketing
Social media presence audit and competitor analysis
Social media promotions with A/B testing for each to-market segment
Lead generation campaigns with daily performance tracking and identifying winning opportunities
Consistent efforts in social media channel management to increase followers, engagement with targeted KPIs