Automobiles / Dealerships in Automobiles

Industry : Automobiles / Dealerships in Automobiles

Client : Sai Service 

Business Needs: 

1. The dealership is having two stores one with regular segment of cars of brand Maruti Suzuki Segments A, B, C, D and other with premium segment operating under NEXA. The stores were in prime area and looking forward to increasing footfalls by 40%  and inbound calls by 50%.
2. The competition was increasing due to new stores of other brands in the vicinity and various offers launched by them. Being a dealership it was difficult to strategize sales on price point. This overall scenario affected the sales which needed to be picked up immediately.

Results:

1. The stores achieved targets with inbound calls and qualified leads captured in 2 months itself.
2. Cost per lead was lowered to Rs. 100 with highly optimized ad campaigns and remarketing

Actions plan:

1. Social media presence audit and competitor analysis 
2. Social media promotions with A/B testing for each to-market segment
3. Lead generation campaigns with daily performance tracking and identifying winning opportunities
4. Consistent efforts in social media channel management to increase followers, engagement with targeted KPIs