We’re all wired to remember great stories.
Like the TV experience, because it was originally designed for, the forced 30‑second ad spot doesn’t fit the way people watch today — entirely on their own terms, seamlessly shifting between devices and channels.
Video ads update the traditional model, allowing you to serve a planned sequence of ads that tell a story to customers across their purchase journey.
Brands advertise on YouTube because it is the world’s second most popular website, drawing in 2 billion visitors a month.
Think about what grabs your attention when you’re scrolling through a website.
Is it a bland, generic text ad or a magnet-like video?
Videos allow you to package the knowledge you’re trying to urge across into a brief narrative which will engage viewers in a way that text can’t.
This makes them more memorable because people are much more likely to recollect a story than an inventory of facts.
Your eyes are interested in movement, therefore the movement that videos produce naturally draws people’s attention.
Videos tend to have a higher level of engagement among viewers and thus provide better returns. Social videos are believed to receive nearly 1200% more shares than text and images.
Studies show that viewers retain 95% of a video’s message compared to 10% when reading text.
Shorter video ads have gained traction due to the reduced screen time of viewers.
With the advent of digital media, potential consumers can be easily targeted and analyzed hence making personalized ads thus improving engagement and improving brand recall.