Pay Per Click

Pay Per Click is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your website rather than attempting to “earn” those visits organically.

Advertisers bid on keywords relevant to their target audience. When a user searches for those keywords on a search engine or visits a website with related content, the ad may appear. If the user clicks on the ad, the advertiser pays the agreed-upon cost per click (CPC).

• PPC ads can appear on search engines (like Google, Bing) in search results, as well as on various websites and platforms within their ad networks (Google Display Network, Facebook Ads, etc.).

PPC offers targeted reach, immediate results, control over budget and targeting, and the ability to track and measure conversions effectively.

Keyword research involves identifying relevant keywords your target audience might use when searching. Tools like Google Keyword Planner can help you find high-traffic, relevant keywords.

Ad Rank determines the position of your ad on search engine results pages. It’s based on factors like bid amount, ad quality, and the expected impact of ad extensions.

Ad Extensions are additional pieces of information that can be added to your ad to provide more context to users. Examples include site links, call extensions, location extensions, etc.

Your budget depends on your goals and industry. Start by determining your daily or monthly advertising budget and allocate it across campaigns and ad groups.

Quality Score is a metric used by platforms like Google Ads to measure the quality and relevance of your ads, keywords, and landing pages. A higher Quality Score can lead to better ad placements at a lower cost.

You can track success through key performance indicators (KPIs) like Click-Through Rate (CTR), Conversion Rate, Cost per Conversion, Return on Ad Spend (ROAS), and more. Analytics tools and platform insights help monitor performance.

Yes, most PPC platforms offer targeting options based on demographics like age, gender, location, interests, and behavior.

PPC involves paying for each click on your ad, while SEO (Search Engine Optimization) focuses on optimizing your website to rank organically in search results. PPC provides immediate visibility, while SEO is a long-term strategy.

Regularly review and refine your keyword selection, ad copy, landing pages, and targeting. A/B testing different elements can help improve performance over time.

Yes, many social media platforms offer PPC advertising options, such as Facebook Ads, Twitter Ads, and LinkedIn Ads.