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TopUp Nutrition

About Client

Through a holistic approach combining website optimization, engaging social media campaigns, high-performing ad strategies, professional product shoots, and effective influencer marketing, TopUp Nutrition successfully elevated its brand and achieved substantial revenue growth. This partnership demonstrates the power of aligning user-centric design with data-driven marketing to achieve business objectives.

UI/UX Designing

  • Industry :Health & Wellness
  • Client :TopUp Nutrition
  • Date :09 June 2023
Services: Website User Experience (UX), Social Media Marketing, Performance Marketing, Product Shoot, and Influencer Marketing
Through a holistic approach combining website optimization, engaging social media campaigns, high-performing ad strategies, professional product shoots, and effective influencer marketing, TopUp Nutrition successfully elevated its brand and achieved substantial revenue growth. This partnership demonstrates the power of aligning user-centric design with data-driven marketing to achieve business objectives.

Objectives

TopUp Nutrition sought to establish itself as a market leader in the health and wellness sector with a strong online presence. Their goals included:
  • Enhancing the website’s user experience (UX) to increase conversions.
  • Leveraging social media to build brand awareness and engage with their target audience.
  • Driving revenue growth through effective performance marketing campaigns.

The Challenge

Despite significant investment in ad spend, TopUp Nutrition faced difficulties generating sales through their website. High traffic volumes were not translating into conversions, indicating issues with the website’s user experience and the need for better alignment between ad targeting and customer needs.
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Services

Website User Experience (UX) Optimization

To create a seamless customer journey, we:

  • Conducted a UX audit to identify bottlenecks in navigation and the checkout process.
  • Simplified the website’s structure for faster loading times and mobile optimization.
  • Introduced clear product categorization and high-quality visuals, making it easier for users to explore and shop.
  • Added persuasive CTAs and trust-building elements like customer reviews, certifications, and a “Money-Back Guarantee.”

Social Media Marketing

To build a loyal community and drive organic traffic, we:

  • Developed a content calendar featuring engaging reels, carousel posts, and stories.
  • Focused on themes such as health tips, product benefits, user testimonials, and behind-the-scenes moments.
  • Leveraged influencer collaborations with fitness and wellness enthusiasts.
  • Created interactive campaigns, including polls, quizzes, and “Ask Us Anything” sessions, to engage directly with the audience.

Performance Marketing

To drive measurable growth, we:

  • Launched hyper-targeted ad campaigns across Google Ads, Meta (Facebook & Instagram), and YouTube.
  • Created tailored ad sets for different customer segments, focusing on health-conscious individuals, fitness enthusiasts, and professionals.
  • Analyzed campaign data weekly, refining strategies to maximize return on ad spend (ROAS).
  • Integrated retargeting campaigns to re-engage users who abandoned carts or browsed the website without purchasing.

Product Shoot and Influencer Marketing

To showcase the brand’s products in the best light and leverage the power of social proof, we:

  • Organized professional product shoots to create high-quality visuals for the website and social media.
  • Partnered with key influencers in the health and wellness space to promote the products authentically.
  • Designed influencer campaigns that aligned with TopUp Nutrition’s brand values and resonated with their target audience.

Results

Improved Website UX
  • Bounce rate reduced by 35%.
  • Conversion rate increased by 48%.
  • Mobile sessions grew by 60% due to optimized design.
Social Media Growth
  • Instagram followers increased by 25% in 3 months.
  • Average engagement rate on posts grew to 8.2%.
  • One influencer campaign generated 10,000+ website visits within 24 hours.
Revenue Growth Through Performance Marketing
  • Achieved a 4.5x ROAS across all campaigns.
  • Monthly revenue grew by 72% in 6 months.
  • Over 15,000 new customers acquired through targeted campaigns.
Impact of Product Shoot and Influencer Marketing
  • Enhanced brand visibility through high-quality visuals and authentic endorsements.
  • Influencer collaborations contributed to a 40% increase in product inquiries.
  • Created a strong connection with the target audience, driving both trust and sales.
Outcomes

Results

Improved Website UX
  • Bounce rate reduced by 35%.
  • Conversion rate increased by 48%.
  • Mobile sessions grew by 60% due to optimized design.
Social Media Growth
  • Instagram followers increased by 25% in 3 months.
  • Average engagement rate on posts grew to 8.2%.
  • One influencer campaign generated 10,000+ website visits within 24 hours.
Revenue Growth Through Performance Marketing
  • Achieved a 4.5x ROAS across all campaigns.
  • Monthly revenue grew by 72% in 6 months.
  • Over 15,000 new customers acquired through targeted campaigns.
Impact of Product Shoot and Influencer Marketing
  • Enhanced brand visibility through high-quality visuals and authentic endorsements.
  • Influencer collaborations contributed to a 40% increase in product inquiries.
  • Created a strong connection with the target audience, driving both trust and sales.