Client Background:
Company: R K Homemade (Gurukrupa Mocktails and Syrups)
Industry: Fast-Moving Consumer Goods (FMCG) – Mocktail Syrups
Product: Premium Mocktail Syrups
Target Market: Millennials, Health Enthusiasts, Home Entertainers
RK Homemade, a 20 years old brand specializing in mocktail syrups, has seen excepƟonal growth, with 100% year-over-year increases. They’ve become a top player in India’s mocktail and syrup niche through data-driven markeƟng strong brand posiƟoning and best performing digital markeing strategy.
Challenge:
1. Low Product Awareness: Struggling to increase visibility and awareness in digital plaƞorm
2. High Cart Abandonment Rate: Many customers aren’t completing their purchases.
3. Difficulty in Upselling/Cross-Selling: Challenges in promoting additional products based on customer behavior.
4. Difficulty in pricing strategy to outperform with established competitors
5. Poor user experience: Many visitors leave the site without signing up.
6. Checkout Errors: 10% of customers experience checkout issues.
7. Abandoned Cart Follow-up: Sending personalized reminders to recover abandoned carts.
8. Social Media Presence: Maintaining consistent and relevant content to reach relevant audience
9. Lack of data insights: Lesser visibility on consumer journey to plan organic or paid marketing campaigns that generates revenue.
Thus slow or no growth, poor scale up plans and stagnant revenue through out the journey till 2020.
Why they approached Digimarketmoz?
1. Tapping E-comm opportunities
2. Sustaining in competitive market
3. Establishing online sales channels and opƟmizing them for growth in revenue
Solution: We work from core
- Improved Brand Awareness and Reach by 60%
- Enriching user experience at all digital touch points e.g. website, social media, e-comm market places
- Activities: Competitors analysis, data insights audit, identifying loopholes, engaging content, and targeted ads on social media and e-comm market places.
Results :
Phase 1: 1 year of working (Seƫng the stage)
Goals: Building revenue streams online to generate income for business.
Achievements:
– Worked on fundamentals like user experience and mapping tools for capturing data points to understand buyer’s journey (Due to less investment capita By RK Homemade)
– Building Revenue streams from scratch to invest in future markeƟng campaigns (As RK wanted to thrive during covid and post-covid scenario in market)
– Setup on E-comm marketplaces with 2X fixed monthly sales at the financial year end.
– Established sales channel through website creating revenue generation through engaging social media organic campaigns and achieving 70% cart dropout rate
Screenshots of Amazon, Flipkart and Website (2023 Dec)
Amazon:
Flipkart:
Website:
Phase 2: 6 months of revenue growth and scaling up (Fly-high)
Amazon 2024:
Flipkart 2024:
Website sale 2024:
Goal: Revenue growth by 3X and scaleup opportunities
Brand reach and mulƟfold revenue based on in-depth data analytics
– Revived organic marketing strategy with smart decisions based on data driven insights
– Paid promotions on E-Comm channels with 10X revenue growth
– Paid marketing on social media with 4X ROAs on revenue through website
– Cracking the organic SEO with first page ranking on targeted keywords within 3 months
– 99% reduction in cart drop offs due to various reasons and up to 40% cart recovery through remarketing.
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