Despite being a relatively new brand, this e-tailer has seen exceptional growth, with 100% year-over-year increases. They have established themselves as one of the top two online sellers of baby products in Canada. Their proficiency in analytics and datadriven marketing has been a major factor in their success, allowing them to personalize interactions with customers and deliver exceptional value.
- Established competitors in market
- Low product awareness and reach
- High cart abandonment rate
- Promotional emails not delivering the expected ROI
- Difficulty in up-‐selling/cross-‐selling products based on the customer’s behavior
- Difficulty in giving out customized offers based on the past browsing/purchase behavior of visitors
- Visitors landing on site through various campaigns and are leaving site without signing up
- Atleast 10% of the customers were experiencing checkout errors
- Strong presence in social media with consistent relevant content postings
- Tracking the traffic sources and click through journey of website visitors
- Segmenting audience according to product like to-be-moms, moms of 0 to 3 years old for ad campaigns
- A personalized email with one click link and image of the product has been sent to the customer within half an hour of abandoning the cart.
- Consumers are tracked based on the products they purchased, date when they purchased them, etc. and accordingly timely reminders are sent to replenish them.
Balanced strategy with
- 40% investment in brand awareness and reach in first 6 months organic and paid on social media platforms.
- 30% investment in product promotions on e-marketplaces like amazon .com
- 20% investment in Search Engine optimization and content marketing
- 10% investment in paid google ads
95 %
Achievement
In gaining brand visibility with relevant
traffic to brands digital assets like website,
product views on e-marketplaces
85 %
Positive Reaction
3X repeat customer purchase
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