Industry : Automobiles / Dealerships in Automobiles
Client : Sai Service
Business Needs:
- The dealership is having two stores one with regular segment of cars of brand Maruti Suzuki Segments A, B, C, D and other with premium segment operating under NEXA. The stores were in prime area and looking forward to increasing footfalls by 40% and inbound calls by 50%.
- The competition was increasing due to new stores of other brands in the vicinity and various offers launched by them. Being a dealership it was difficult to strategize sales on price point. This overall scenario affected the sales which needed to be picked up immediately.
Results:
- The stores achieved targets with inbound calls and qualified leads captured in 2 months itself.
- Cost per lead was lowered to Rs. 100 with highly optimized ad campaigns and remarketing
Actions plan:
- Social media presence audit and competitor analysis
- Social media promotions with A/B testing for each to-market segment
- Lead generation campaigns with daily performance tracking and identifying winning opportunities
- Consistent efforts in social media channel management to increase followers, engagement with targeted KPIs
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